The 14th edition of Festive Korea, organized by the Korean Cultural Center in Hong Kong (KCC) and the Consulate General of the Republic of Korea in Hong Kong, in collaboration with the Ministry of Foreign Affairs and the Ministry of Culture, Sports and Tourism of the Republic of Korea, and  supported by the Government of Hong Kong SAR, is grandly held this October and November. With the aim of promoting Korean culture and developing meaningful collaboration between Korea and Hong Kong, Festive Korea has attracted millions of people since its first launch in 2011.

This year's Festive Korea, themed “JAM Korea”, showcases a series of enriched programs. “JAM”, derived from the Korean word “잼”, encapsulates the essence of fun. Our aim is to unveil the vibrancy of Korea and the multifaceted charm of Korean culture through a diverse array of over 30 arts and cultural programs covering performing arts, visual arts, films, sports, K-Food, educational programs, and workshops.

To start the festival, the KCC is hosting the all-day open marketplace “Korea Square”, featuring a multitude of engaging activities such as the unique “International Space-out Competition 2024 Hong Kong”, “Kids’ EDM Club”, along with various performances and workshops to be enjoyed throughout the day. Additionally, this year, we are thrilled to present the original Korean musical production, Finding Mr. Destiny, which captivated 1.5 million audiences worldwide. The “K-Pop Community Festival” will showcase “K-Pop for Everyone”, and the exhibition “Production Design: Scene Architects Build On-Screen Worlds” will unveil the magic behind Korean movies. Furthermore, the “Korean e-Sports Festival: PUBG Mobile Tournament 2024” promises you the thrill of exciting Korean games. There will also be a myriad of other programs for you to deeply immerse yourself in the joy of Korean culture.

Festive Korea heightens the appreciation and enjoyment of Korean arts and culture by presenting an impressive cultural feast to the Hong Kong audience.