The 15th edition of Festive Korea, presented by the Korean Cultural Center in Hong Kong (KCC) and the Consulate General of the Republic of Korea in Hong Kong, in collaboration with the Ministry of Foreign Affairs and the Ministry of Culture, Sports, and Tourism of the Republic of Korea, and with the support of the Government of Hong Kong SAR, will be held grandly this October and November. This annual celebration aims to showcase Korean culture and foster meaningful collaborations between Korea and Hong Kong. Since its inception in 2011, Festive Korea has captivated millions of attendees. Marking its 15th year, this edition holds special signiffcance, symbolizing a decade and a half of cultural exchange and cooperation. This year’s festival boasts a rich tapestry of 24 arts and cultural programs, ranging from blockbuster performances to K-sports events, workshops, and exhibitions, showcasing the unqiue charms of Korea. Festive Korea aims to elevate the appreciation and enjoyment of Korean arts and culture by offering a remarkable cultural feast to the Hong Kong audience.