Festive Korea, presented by the Korean Cultural Center in Hong Kong (KCCHK) and the Consulate General of the Republic of Korea in Hong Kong, in collaboration with the Ministry of Foreign Affairs and the Ministry of Culture, Sports and Tourism of the Republic of Korea, and with the support of the Government of the Hong Kong SAR, returns for its 16th edition.

Since its inception in 2011, Festive Korea has been dedicated to promoting Korean culture and strengthening cultural exchange between Korea and Hong Kong, attracting over one million participants. Entering its 16th edition, the festival carries special significance, reflecting the longstanding friendship and cultural partnership between the two places.

This year's festival will feature about 30 arts and cultural programmes, ranging from large-scale performances and K-beauty events to workshops and exhibitions that blend traditional and contemporary Korean culture, offering audiences diverse ways to experience the unique charm of Korea.

Through its dynamic programme of arts, music, food, and cultural experiences, Festive Korea aims to deliver a vibrant cultural celebration for Hong Kong audiences while fostering a deeper appreciation of Korean culture.